Rust Belt Startup

Pro Forma Builder

Know your numbers before you need them Most new business owners have never built a pro forma — and that's exactly why so many start without really knowing if the numbers work. This tool walks you through it step by step: what you'll charge, what it actually costs you to deliver, which months are naturally slower, and how much cash you need before the business can support itself. No spreadsheet experience required.

What's a "pro forma," exactly?

It's simply a forecast of your business's finances before it happens — your best, most honest guess at revenue, costs, and profit over the next year. Lenders and investors ask for one because it proves you've thought it through. But the real reason to build one is for you: it's the cheapest way to find out if the idea actually makes money.

Catch problems on paper, not with real money
See if the pricing, costs, or timing actually work before you've spent a dollar finding out the hard way.
Know how much cash you actually need
Most businesses aren't profitable from day one. This shows exactly how much cushion gets you through.
Plan for the slow months
Demand isn't steady for most businesses. See it coming instead of getting surprised by it.
Speak the language lenders expect
If you ever apply for a loan or raise money, a real pro forma is what they'll ask for first.
What we'll walk through
Revenue
Products & COGS
Expenses
Results
Capital

What does your business mostly sell?

This just decides what we ask about first — nothing here is locked in.